Jinamart

Who they are

A Canadian online retailer whose customer reviews credit competitive pricing and product quality, positioned around practical solutions for everyday needs.

The challenge

Marketing a broad catalogue while competing for the same buyers as far larger marketplaces, and differentiating without a price advantage.

What we did

The UI/UX came first: mobile design changes and page-load improvements ahead of any marketing, so the traffic that followed had somewhere worth landing. SEO then targeted long-tail keywords across the product categories, chosen to bring qualified buyers rather than raw volume, and a Google Ads campaign was run and optimised against the data that work produced.

The objectives

• Boost brand awareness
• Drive qualified traffic
• Fix UI/UX
• Strengthen ROI
• Effective ad campaigns

The outcome