InvestAmerica

Who they are

A considered, high-value purchase with a months-long decision cycle, where every public claim, disclosure and lead-handling process is subject to regulatory review.

The challenge

A product very few people can buy, in a category where search demand is dominated by people looking for something cheaper and simpler. The qualified audience is a small fraction of the traffic.

What we did

Built the compliance-ready site, from programme pages to the disclosures the firm has to carry, then an acquisition programme built on qualification: delivery concentrated where qualified buyers live, an extensive negative keyword programme, and a live CRM pipeline into Google Ads so bidding optimises toward qualified enquiries rather than raw form fills.

The objectives

• Reach investors who can fund, not lottery entrants
• A site that survives compliance review
• Measure past the form fill
• Concentrate spend where qualified buyers live

The outcome

Click-through rate more than doubled and auction visibility rose on the flagship campaign. Search-term analysis separated unqualified searchers from investors comparing named sponsors, which reframed the strategy toward late-stage queries.