Astra Jewelers

Who they are

A private, appointment-based fine jewellery studio.

The challenge

A private, appointment-based studio competing for the same searches as national marketplaces with far larger budgets. The account was paying for broad traffic that browsed and never booked.

What we did

Built their website, then rebuilt the ad account around commercial intent instead of volume: every search term audited against what actually converts, off-theme keywords removed, broad match retired, and the campaign split into intent-matched ad groups with dedicated landing pages.

The objectives

• Stop paying for broad-match traffic that browses and never books
• Rebuild the account around commercial intent
• Fix conversion tracking so bidding optimises toward real leads

The outcome

Fewer clicks, better clicks. Spend moved off browsing traffic and onto people ready to book, and the cost of winning a lead fell with it.